A sisterhood of women who live in our purpose, pursue our passions, and protect our peace

Are you ready to gain, maintain, or reclaim your JOY?

Hi, I’m Tiffany Joy,

Founder and Chief JOY Officer

of The JOYful Nation

ocean waves near seashore during golden hour

I am a faith-filled sister on a mission to empower women to  gain, maintain, or reclaim their JOY! 

I created this movement after experiencing multiple life events that attempted to steal my JOY: career changes, divorce, empty-nesting, menopause, weight loss/gain, and being a part of the sandwich generation.  However, my deep-rooted faith kept me focused on God’s promise; not the process -  and now, I am stepping boldly into my divine purpose  of spreading JOY to others!

The moment I surrendered to Him and then chose myself, my peace, and my purpose, my life was truly transformed.  It wasn’t easy, but it was holy work. Through my experiences, I discovered that the most powerful thing a woman can do is maintain her JOY.

For more than 25 years, I have worked in marketing—studying human behavior, building brands, and learning what truly connects people. Today, I’ve taken all of that experience, along with my faith and life lessons, and poured it into empowering women  like you to gain, maintain, or reclaim your JOY.

I believe every woman deserves to live a JOYful life  and through my signature framework of  Faith, Freedom, and Friendship - you have the essential elements to do so.

Because JOY isn’t lost, it’s just waiting for you.

Let’s walk this journey together, Sis.

I empower women who are in the midst of:

career CHANGES

Divorce

EMPTY NESTING

menopause

the sandwich generation

healthy living

The 3 F's of JOY

Together, these three pillars form my signature framework for living a JOYful life

FAITH

The foundation

that grounds you

when life shakes you

FREEDOM

Living authentically

and not bound by

anyone or anything

FRIENDSHIP

The sisterhood that reminds you—you’re never alone

on your journey

Ways to Experience the JOY:

JOYful Speaker Series


Workshops & conferences designed to inspire and ignite meaningful change

JOYful

Collection


Merchandise that celebrates

color, courage,

and connection.

JOYful

Community


Connect with sistahs in the midst of similar life-stage or life-events.

JOYful

Learning


Webinars & courses to help you grow from wherever you are.

JOYful Experiences


Retreats & getaways that refill your cup and reconnect you to what matters most.

JOYful-

Mations


Affirmations that encourage you to continue radiating light on your journey through life.

Let’s Create Something JOYful Together

Whether you’re planning an event, building a partnership, or seeking inspiration for your community,

I’d love to explore how we can

bring more JOY to your work and world.

Copyright 2025. The Joyful Nation. All Rights Reserved.